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Guest Perspective · Curated

Build Smart, Not Fast: What the FDA Really Cares About in Digital Therapeutics

A practitioner perspective by Justin Kozak, Executive VP, Founder Shield.

The argument

DTx startups fail regulatory review by chasing flashy features instead of foundations. A regulatory-first mindset centered on clinical validity, safety, and data protection, with risk planning embedded early, gets products to market faster than feature-heavy builds that need rework.

Why we picked it

The HTC editorial desk curates practitioner perspectives that pass a simple test: would a health system executive, product leader, or investor act differently after reading it? This piece by Justin Kozak earns its place - it comes from the operating trenches of digital therapeutics, not the conference stage, and it takes a position specific enough to disagree with.

The bigger picture

The AI adoption question runs through every executive conversation in 2026. The evidence base is finally arriving: the largest controlled study of ambient documentation, published in JAMA, found clinicians saved 16 minutes of documentation time per day - but only a third of users hit the usage threshold for maximum benefit (our coverage). Meanwhile Rock Health has stopped labeling AI as a differentiator at all, because every company claims it - which is exactly why operating discipline of the kind described here separates winners from demo-ware.

Read it alongside our own reporting in Digital Therapeutics, where the data behind this debate is covered daily on the HTC Wire.

Author & publication credit. This is HealthTech Cube's editorial summary of a guest article written by Justin Kozak, Executive VP, Founder Shield and first published by HIT Consultant (July 2025). The argument and all underlying ideas belong to the author; the full original piece, which we recommend reading, is available at HIT Consultant ↗. This page contains our own summary and commentary, not a reproduction of the original work.